Resume

Raffaella Rinaldi

Raffaella Rinaldi R.Rinaldi

Online Presence Specialist O.P.S.

Career Summary

I'm a versatile online presence specialist from Italy, blending skills in computer science, languages, and communication. My comprehensive expertise encompasses web development, website development, marketing automation and social media services, focusing particularly on SSG and SEO. Passionate about research, digital tech, and writing, I contribute to startups, businesses, non-profits, and professionals, fostering online growth. Fueled by curiosity, I adapt strategies to emerging digital trends, showcasing a commitment to driving online success through innovation and tailored solutions.

Work Experience

Digital marketing specialist (Full-time)

SAIT s.r.l.
2022 - 2023

I planned, executed, and lead B2B online marketing strategies, involving researching decision-makers, conducting cold mail outreach, prospecting, utilizing CRM, managing newsletters, social media ads, writing posts, and contributing to event organization. My role included overseeing end-to-end processes for effective digital marketing campaigns, showcasing proficiency in strategic planning and execution.

Achievements

Successfully executed B2B marketing strategies with meticulous research and demonstrated impact, yielding remarkable outcomes.

  • Spearheaded a remarkable +680% increase in LinkedIn followers.
  • Maintained an impressive 30% average open rate per campaign, showcasing engaging content and effective targeting.
  • Identified and connected with over 700 decision-makers, contributing to strategic partnerships and business growth.

Technologies used:

  • LinkedIn
  • Mailjet
  • Apollo
  • Quickmail
  • WordPress

Web developer

Freelancing
2018 - Present

I specialize in developing static and hybrid websites, adhering to the SSG/Jamstack paradigm. Whether porting templates or creating sites from the ground up, I am hands-on with code, ensuring precision. My approach includes implementing an efficient frontend library management workflow, significantly enhancing security, speed, and long-term maintainability. This meticulous strategy results in websites that not only meet functional requirements but also excel in performance.

Examples

Here is a selection of cases for the job title of web developer:

Technologies used:

  • Eleventy
  • Bootstrap
  • Gulp
  • GitHub
  • Netlify

Digitalpreneur

Freelancing
2009 - Present

I leveraged my acquired digital skills from past roles to initiate online projects aligned with my personal interests and hobbies, either independently or in collaboration with others. From market analysis to the comprehensive online launch (handling every aspect of the website) to content production, community management, and the inclusion of affiliate marketing and SEO strategies, I have significantly contributed to the success and growth of these digital ventures.

Achievements

My involvement encompasses a full spectrum, ensuring the seamless execution and flourishing development of each project. Here are some highlights from my longtime successful digital ventures.

  • Surged from 0 to 10K monthly visitors within six months.
  • Established collaborations and business partnerships, including international ones.
  • Achieved a noteworthy milestone of 100K social media followers in just over five years.

Technologies used:

  • WordPress
  • Meta
  • Telegram
  • Mailchimp
  • YouTube

Digital assistant

Freelancing
2004 - Present

I collaborate with local businesses to elevate their digital footprint, specializing in crafting websites through carefully selected third-party platforms, CMS, or bespoke development. My involvement extends to shaping brand kits, optimizing pages for SEO, producing content for guest posts, devising comprehensive social strategies (ads and organic), and, upon request, imparting training to equip clients for increased autonomy in managing their digital endeavors. This holistic approach ensures a robust and effective digital presence tailored to individual business needs.

Examples

Here is a selection of cases for the job title of digital assistant:

Technologies used:

  • Google
  • Meta
  • VOXmail
  • Raindrop
  • HubSpot

Skills & Tools

Web Development

  • Content Management Systems
  • Static Site Generators
  • Website Builders
  • NoCode Platforms
  • Search Engine Optimization

Marketing Automation

  • Customer Relationship Management
  • Direct Email Marketing
  • Sales Funnel Strategy
  • Omnichannel Retargeting
  • Analytics & Reporting

Social Media

  • Community Management
  • Paid Digital Ads
  • Networking Outreach
  • Content Writing
  • Profile & Page Optimization
  • Canva
  • Buffer
  • Trello
  • Bitwarden
  • Zapier

Education

  • Diploma in Accounting
    ITC Giacomo Antonietti
    1998 - 2003
  • Degree in Foreign Languages
    Università Cattolica del Sacro Cuore
    2004 - 2012

Courses

  • The Complete 2024 Web Development Bootcamp
    Udemy
  • The Complete Digital Marketing Guide - 24 Courses in 1
    Udemy
  • Digital Marketing B2B: Dekker's Ultimate Digital Marketing
    Udemy

Languages

  • Italian (Native)
  • English (Professional)
  • French (Elementary)

Interests

  • Reading
  • Writing
  • Cooking
  • Dancing
  • Trekking